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Nelly Roach


Nelly Roach

Nelly Roach


President, The Good Seed

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With more than 20 years of business and marketing experience, Nelly has developed a knack for communicating effective truth about polarizing subjects. Her skills are put to the test each day in the diverse problems she solves for a wide range of clients, and reinforced in the results her strategies bring.

Nelly has served as founder and president of the Caledon family of agencies since 2008, establishing three additional niche agency brands, including the Good Seed Agency, an emerging leader in marketing strategy in the the hemp vertical. She also creates and leads workshops for health group directors in 40 states.

A natural leader, she has served in a variety of capacities as president of the Columbia Northwest Rotary, and president of the board of directors of Phoenix Health Programs. She has been awarded Rotarian of the Year, Top of the Town for Best Ad Agency, Best Web Developer and Best Place to Work. She was a Small Business of the Year finalist and was twice finalist for Business Woman of the Year.